Brandon Robbins

Creative growth, social media, campaign/book launches, and marketing for churches, authors, non-profits, and small businesses

How You're Making Personal Social Media Toxic

One of the most toxic things you can do while using social media for personal reasons (not business reasons with goals and outcomes) is monitor who is following and unfollowing you, liking and retweeting you. 

The most valuable human connections go deep, not wide. 

Focus on depth of your connections, not reach of your influence.

You'll never be satisfied otherwise. 

You'll get more out of 5 or 50 followers you know that engage with you regularly and enhance your life offscreen than 5,000 or 50,000 followers you don't know that fail to positively impact your analog life. 

Risky Is The New Safe In Business, Ministry, and Art

Our culture is a huge blockade with a steel door and a bolt lock. 

It filters what we present it and only lets the "safe" things though. It doesn't want a ruckus. It expects us to be systematic and just like everyone else. At the slightest indication of change, originality, or passion it goes on lockdown. The steel door slams shut and the lock gets bolted. 

This culture is threatened by things that want to change it. The only way we're allowed through the gate is if we put our hands behind our back, let the handcuffs be clicked on and the ball chained to our feet. We've been brainwashed since we were little. We're taught we can't do something unless Simon says. If we do, we're reprimanded. Kicked out of the game.

This is how our culture functions: We're expected and demanded to ask for permission. No action is our choice, it is the choice of society's rules. 

But here's the thing: that model is old and done. The people who make the largest impact, the biggest difference, the best innovation, are not the people waiting for Simon to tell them the next move. The people who win are the ones who decide what the next best move, the next big thing is, regardless of what Simon says, and are willing to risk their status to make it happen. 

The rules have changed. The aim of the game now is to keep your ideas and dreams alive. To transform them from mind real estate to action.

Go.  It's your turn. 


Why Most Churches Do Church Wrong

If you think most Americans will go home from church today talking about how awesome the worship was: you're wrong.

If you think most Americans will go home from church today thinking about how great and timely the sermon was: you're wrong.


The majority of Americans will leave church today remembering and talking about who they met, whether anyone said hi to them or made an effort to talk to them, whether someone acknowledged they were there, whether they mattered to anyone, whether they felt welcomed, accepted, invited, accommodated for. 

That is the number 1 factor in determining whether someone comes back to a church. It supersedes every other element of the modern, western church experience. 

Is your church full of ghost attendees? Do people slip in and out of your service(s) unnoticed? What would you want to experience if it was your first time attending a church? 

Be God with skin on.  


I've spent 20 years directly involved in the leadership process and structure of churches and ministries, spent thousands of hours in church services as both a leader and an attendee, and attended churches across the country.
Partnering vast "in the trenches" ministry experience with hands-on business and leadership experiences and unique, extensive classroom knowledge in leadership, business, and ministry, I now help churches achieve their vision healthily, with more ease, more passion, in a sustainable way, with less chaos and less friction.
If you'd like to explore working together or if I can aid your church or small business, contact my team here.
Learn more about me here.



How to Bring Your Ideas to Life

Organizations, businesses, and individuals come up with new ideas all the time, yet many of these ideas never come to completion. Why? Are they simply bad ideas? Some of them, maybe. But the real problem lies within how the ideas are developed. The reality is: We are going about idea development all wrong.

Photo by Peshkova/iStock / Getty Images
Photo by Peshkova/iStock / Getty Images

In order to give an idea or plan optimal conditions for likely success, you need to get the idea out of your head and transform it into a sensory experience. This is where most of us go wrong in the idea development process. We want to go straight from thought to idea completion, not realizing that for our ideas to beat the odds, a creative sensory experience needs to take place. When we can see, hear, and feel something, it becomes real and believable, more than just a figment of imagination. This exponentially increases the likelihood of success.

How to transform an idea into a sensory creative experience:

  1. Write it. When you write out your ideas, it forces you to put your thoughts into words. This process will naturally bring structure to your plans and ideas, making them easier to pursue and develop and it helps to relay your vision to others so they can jump on board.
  2. Talk about it. Find people you trust, who you know will give you honest and valuable feedback and talk about your ideas. This will open up your mind to new possibilities. Ask them to hold you accountable for different stages in the process of your idea development. Inviting trustworthy people into parts of the creative process will remind you that your idea is not just a thought anymore, but an external thing that must involve action steps. Be careful here though. Some people get caught up in only talking about their ideas, but never doanything else about them. This is where the accountability part really helps.
  3. Record & listen to it. Recording yourself discussing your idea is an incredibly helpful tool. Explain the idea in your own words. Then by playing it back, you hear it from the outside, as if from a listener’s perspective. This will give you an outward view on what the idea looks like. Just like your voice sounds different to you than it does to other people, so do your ideas. You will automatically be biased when you are close to your idea. When you separate yourself temporarily from the idea, it begins to become transparent and you start to see it for what it truly is, with bias aside.
  4. Make it visual. Draw it. Paint it. Make a graph or a chart about it. This is potentially the best way to get ideas off the ground. When you can see it, you start to believe it. I love to use creative boards, where I put collections of thoughts, quotes, drawings, lists, flowcharts and more. Visual tools are priceless in the creative process.

Why transforming an idea into a sensory creative experience is important:

  1. ) It begins to make the idea real by getting it past just a thought. It gives you leverage by moving you to action steps.
  2. ) It gives you a point of reference to work from. This will make it easy to measure results.
  3. ) It increases the likelihood of the idea becoming reality by moving it from intangibility, to a realistic sensory experience that your body can understand. It makes you believe in what you are doing and makes you more apt to complete what you have started.

Originally featured in April 2012 on Rick Warren’s website. (Posted here with slight revision.)